Two TV commercials made to move an e-commerce audience from buying to selling.
Client
Mobilicis India Pvt. Ltd. (ORU Phones)
Work
Two TVC ad films
Focus
Seller participation
Brief
A platform people trusted to buy from, less to sell to.
ORU Phones runs an e-commerce platform built specifically for second-hand mobile devices, where users can buy and sell smartphones. The client came to us with one objective: raise awareness of, and participation in, the Sell side of the platform.
Approach
Make selling legible before making it desirable.
We built the creative strategy around the Sell service itself. Two ad film concepts, each written to spotlight and simplify the selling process, so a viewer understands what happens to their phone before being asked to part with it.
Outcome
Two films, one job each.
Both films were designed to build trust and drive action toward seller participation on the platform. They run as a pair — the first on letting go, the second on what the phone is still worth.
