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PAF Studios
Capabilities

Film production servicesfor brands.

Five disciplines, one accountable team. The idea, the shoot and the edit stay under one roof, from the first brief to the final delivery.
What we make
S.01

Commercials

Ad films built around a single clear idea, written and shot to be understood in the first ten seconds.

  • Story-based TV commercials
  • Creative promo films
Frame from the ORU Phones ad film The Separation, a man seated in a cafe
S.02

Industrial film

Films that show the people, process and capability behind industrial work.

  • Plant and factory walk-throughs
  • Machine demo films
  • CSR films
Tipper trailers on a rural highway
S.03

Institutional films

Legacy, campus and capability films for institutions that need to be taken seriously on screen.

  • Academic and institutional films
  • Lecture videos
  • Campus and facility films
Aerial view of the State Bank Academy campus in Gurugram
S.04

Promotional content

Walkthroughs, launches and category films made to carry a brand across every screen it appears on.

  • Promotional videos
  • YouTube tutorials
  • Walkthrough films
Interior walkthrough frame from the Maxx Fitness film
S.05

Film & Music Production

Narrative work where the studio writes, directs and shoots. This is where the craft is kept sharp.

  • Film production
  • Music video production
  • Trailers & promos
Trailer artwork for the short film Oja, directed by Praveen Arora
How a production runs

Six stages, in order.

Each stage exists to make the next one cheaper to get right. Most of the film is decided in pre-production, where changes still cost nothing.

  1. 01

    Discover

    We start with the commercial problem, not the shot list. Who has to act after watching, and what is currently stopping them.

  2. 02

    Concept

    One idea, written down in plain language before anything is designed. If it cannot be said in a sentence, it is not ready.

  3. 03

    Pre-production

    Script, boards, locations, cast, permissions and schedule. Most of the film is decided here, where changes are still cheap.

  4. 04

    Production

    Controlled shoot days with a fixed call sheet. Coverage is planned so the edit has options without inflating the day.

  5. 05

    Post-production

    Edit, sound, grade and graphics. Cutdowns for every placement are built from the same master, not retrofitted later.

  6. 06

    Delivery and campaign

    Correct specs per platform, plus the creatives and calendar that carry the film once it is live.